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Concentrations within the Dutch food chain

Infographic | 18-08-2014
Concentrations within the Dutch food chain

Sustainable production processes need a new business plan. Production that pays attention to animal welfare, nature and landscape is in line with society’s idea of sustainable food production. It does however lead to a higher cost price. Despite the social support for such a production processes, it is still hard to turn a profi­t. Inventing new revenue models and creating new markets is a precondition for earning back the additional costs of production. Producers will need to convince consumers to not just look at the price, but consider sustainability as well.

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