Rural land markets are complex and heterogeneous markets, in which many actors and factors affect land prices. This study aims to contribute to the understanding of rural land markets by developing a spatial explanatory model for rural land prices. The model is based on economic theory and uses geographical information technology to analyse a large data set covering the province of Noord-Brabant in the Netherlands. The model is applied to analyse the effect on rural land prices of the land purchases for construction of houses, infrastructure and for nature conservation. The study contributes to the development of a land use model.