In this paper we aim to get insight into preferences of Dutch private car owners for alternative fuel vehicles (AFVs) and their characteristics. We perform a state-of-the-art conjoint analysis, based on data obtained through an online choice experiment among Dutch private car owners.
Results show that negative preferences for alternative fuel vehicles are large, especially for the electric and fuel cell car. This is mostly related to their limited driving range and considerable refuelling times. AFV preferences increase considerably when improvements in driving range, refuelling time and additional detour time are made. Negative AFV preferences remain, however, also when substantial improvements to AFV characteristics are made. Results furthermore show that consumer preferences for AFVs and AFV characteristics are heterogeneous to a large extent. Annual mileage is by far the most important factor in explaining preference heterogeneity for the electric and fuel cell car and their respective driving ranges. Preferences for electric and fuel cell cars decrease substantially, while willingness to pay for driving range increases substantially, when annual mileage increases.
PBL working paper 3